June 2016 – Digital Marketing Recap @Hacktraction

Here are some major digital marketing updates from the Month of June 2016.

SEO Recap

Google’s New Simple Tool For Mobile Friendliness & Page Speed: Google announced a new tool that uses two old tools designed to make it easier for small businesses to improve their site’s mobile friendliness and page speed. The new tool, available over here, will test this all at the same time.

Google Search Analytics Adds Compare Options across Queries, Pages, Countries, Devices & Search Types: We can now compare two variables, such as queries, pages, countries, devices and search types filters in Search Analytics on Google Search Console. This particular comparison is excellent if you have two pages dealing with extremely similar content, because you could see if one is performing much better than the other for specifically which keywords and gauge overlap and perhaps change the content on each to better match the keywords it is ranking for.

New AMP Validator for Web & Chrome Extension: The AMP project has a brand new web validator for AMPlified pages to go along with the Chrome extension launched earlier this month. You can either provide an AMP URL or you can paste the AMP code directly into the validator to test it.  It won’t find AMPlified for you, so you still need to use the AMP URL to validate.  You can access it at validator.ampproject.org

Google Search Analytics Get Rich Result Filter In Search Console: Google has quietly added a “rich result” filter in the Google Search Console’s Search Analytics report. You can now click on search appearance filters and select “rich result” to filter out the Google impressions and clicks you get specifically for rich cards, rich snippets and other rich results within the Google search results.

SEM Recap

Official: Google is rolling out green “Ad” label globally:  In April, Google users in many countries began seeing green “Ad” labels instead of yellow ones next to text ads in Google search results.  In June Google confirmed that the switch is officially no longer a test and the green labels are rolling out to all users and devices globally.

Google Shopping / Product Ads Tests Filters: Merkle spotted Google testing a new product / shopping ad listing format that adds filter buttons below the product carousel. As you can see in the screen shot shared by Merkle, you can see three filter bubbles including in store, top rated and up to $130. Clicking on those filters will filter the products by any of those qualifiers.

Google AdWords testing click to SMS ad extension:  Google AdWords is now testing a new ad extension, similar to call ad buttons, for sending SMS or text messages to the advertiser. Clicking on the text messaging icon will allow you to text the company that is advertising on AdWords. When you click the icon, it opens your default messaging app. It prefills the text message with the advertiser’s information.

AdWords Ads Coming To Google Local Pack: At SMX Advanced Google announced that ads are coming to the local pack. That means one of the three local results in the local pack will be an ad and local SEOs need to make sure their clients show up in the top two local results, instead of the top three. There is also discussion around this at the Local Search Forums.

Google’s Keyword Planner Now Combines Keywords for Search Volume: Google made a change to the Keyword Planner tool where instead of showing individual keyword estimates for each keyword, Google is now lumping in the data together for similar keywords, meaning Google will show identical estimates for similar keywords or keyword phrases. You can no longer see individual estimates to see which of those has the highest volume and which the lowest.

Bing Ads Editor For Mac Available Now: As expected the new Bing Ads Editor for Mac is now available. Mac users can sign up for the beta over here. Bing said all “English speaking advertisers” can sign up for beta.

SMM Recap

Facebook intros diverse Messenger emojis for all platforms: Facebook has created brand new emojis for Messenger, redesigned its old ones and standardized them for all operating systems. No more empty boxes taking their place if you’re chatting with someone using another OS. Even better, the new graphics embrace diversity — they include hand gestures and human faces in different skin colors, as well as images of same sex couples.

Facebook Announces Deep Text: Facebook announced Deep Text, an AI engine it’s building to understand the meaning and sentiment behind all of the text posted by users to Facebook. In a blog post, Facebook said that it was building the system to help it surface content that people may be interested in, and weed out spam. Deep Text is already powering some aspects of Facebook, the company says. For example, some chat bots on Facebook Messenger can now understand if someone might need a taxi based on what they say.

Instagram’s Facebook-style Algorithm Goes Live: If you’re looking at your Instagram today, you might notice something has changed: older posts from friends and other accounts you care about are now appearing above those that were shared more recently. Yes, the new Instagram algorithm that rearranges the order of posts to show you the “best” posts first is now live.

Twitter Debuts Twitter Insider for Brands: Twitter is launching a new research service called Twitter Insiders with the help of CSpace, a research consulting group that specializes in creating strong connections between brands and customers, according to a blog post. Through the service, agencies and partnered brands will receive a preset number of research projects that they can execute per quarter. These partners will be able to access more than 12,000 Twitter users each, a group known as Twitter Insiders. Each group will include U.S. and U.K. users ages 16 and up.

Facebook Rolls Out Video in Comments Worldwide: Facebook announced that “videos in comments” are now available worldwide! You can upload them as replies to posts by people and pages, as well as within groups and events. It’s supported on desktop web, iOS and Android.  This feature can be accessed by clicking the camera button in the comment field.

Facebook Rolls Out Support for 360 Photos on the News Feed: For the first time, you can now easily share 360 photos on Facebook. Simply take a panorama with your phone or capture a 360-degree photo using a 360 photo app or 360 camera, and then post it on Facebook as you would a normal photo. From there, Facebook will convert it to an immersive 360 photo that people can explore, similar to how people experience 360 videos on Facebook. Support for 360 photos is now available worldwide on the web and the latest versions of the Facebook app for iOS and Android.

Official: Facebook Text Rule in Ad Images is Changing: The 20% text rule will no longer get your ad rejected. However, the more text in your image, you can expect less distribution and higher costs. So as you increase text in your images, Facebook will respond accordingly by making it more difficult to be seen. And if you really want it to be seen, the costs will be high. Images will no longer be broken up into a 5×5 grid. Going forward, Facebook breaks down text density into four categories – OK, Low, Medium and High.

Pintrest Introduces Customer, Website Visitors & Lookalike targeting: Pinterest added three new targeting options to let businesses target the delivery of promoted pins by combining their own business data with the data Pinterest collects on its users. The new targeting options include customer list retargeting, website visitor retargeting, and lookalike targeting. Businesses that work with Pinterest’s current Marketing Developer Partners will be able to target these audiences by the end of the month.

 YouTube Launches YouTube Director: YouTube announced the release of a suite of products designed to let business owners create video ads from their phones.

Snapchat Launches Advertising API: Now, advertisers can work with Snapchat Partners to buy ads on the platform. Snapchat Partners are divided into two categories: Ads Partners and Creative Partners. Ads Partners will help brands buy, optimize, and analyze campaigns, while Creative Partners specialize in Snapchat’s vertical-video format, which will soon be rebranded as Snap Ads.

Facebook Launches Store Locator to Increase and Measure In-store Visits and Sales: This new feature will help businesses that use local awareness ads to drive people to their stores and measure the amount of store visits and in-store sales following their mobile ad campaigns.  Now, users can click on the map in the ad to see: address information, store hours, a phone number, the website, as well as estimated travel time for each location. The store locator is available to all advertisers and can be added to any local awareness ad.

Twitter Ads Now Allows Emoji Targeting: Now, you can target Twitter users who have recently tweeted or engaged with tweets that include emojis. Essentially, it’s the same as targeting keywords. But rather than targeting words, you’ll be targeting cartoonish faces and objects. Twitter said brands can use emoji targeting to:

  • Connect with people based on their expressed sentiment.
  • Target people who tweet food emojis.
  • Reach people based on their passions

Brands can only target one emoji at a time, according to reports. And the only way to get access to emoji targeting is to go through one of Twitter’s official partners: AdParlor, Amobee, HYFN, Perion, SocialCode, or 4C.

Microsoft to Acquire LinkedIn: Microsoft announced that it plans to acquire LinkedIn for $26.2 billion,” and shared that LinkedIn will “retain its own brand and independence.

YouTube Brings Live Streaming to Mobile: YouTube will be bringing the power of live video to creators everywhere, with the launch of live streaming on its mobile app. Mobile live streaming on YouTube will have all the features your regular videos have – you’ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses.

Twitter Extends Videos on Twitter and Vine: Twitter introduced the ability to upload longer videos on Twitter for iOS, Twitter for Android, and Twitter.com. While select publishers can continue to post videos up to 10 minutes long through Twitter’s professional publisher tools, now anyone can create video Tweets up to 140 seconds long.

Facebook Announces Upcoming Changes to News Feed Rankings: Facebook announced upcoming changes to the news feed ranking that favor updates from your friends and family, but “may cause reach and referral traffic to decline for some Pages,” depending on the sharing habits of their unique audience. Facebook recommends that page owners simply continue to “post things that their audience are likely to share with their friends,” citing its publishing best practices as a guide for this.

Twitter Introduces Twitter Dashboard: According to Twitter’s company blog, this free tool “offers a single destination” where business owners can get a clear picture of what’s being said about their businesses, lets them schedule Tweets and offers insights about their Tweet performance. A beta version of the Twitter Dashboard is currently only available to U.S.-based businesses as an iOS app and on the web.

Pinterest Introduces New Shopping Products: In addition to making buyable pins available on the web, Pinterest is adding a versatile new Shopping Bag feature where customers can add multiple products from different merchants and rolling out two new ways for pinners to discover new products that fit their tastes. These include merchant profiles for businesses and the ability to “tap the visual search icon at the top of any Pin and explore the dots to see similar Pins.”

Facebook Adds Audience Network Block List to Business Manager: Brands and agencies using Facebook’s Business Manager now have the option of blocking their ads from running on specific applications or websites. This new feature is rolling out gradually and may not be available to all Business Manager account holders yet.

Analytics Recap

Hack Notifications Come To Google Analytics Alerts: Google announced that Google Analytics is now getting some of the messaging features from Google Search Console. This one is about hacked site alerts, hacks that actually make your site go against Google’s webmaster guidelines. Your site does not need to be linked from your Google Analytics account to your Google Search Console account for it to work.

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